What Is Search Engine Optimization (SEO)?
Definition of Search Engine Optimization
Search engine optimization (SEO) is a set of strategies and techniques designed to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). By optimizing for specific keywords and phrases, SEO professionals aim to increase organic (non-paid) traffic to a website.
Elements of SEO
SEO encompasses a wide range of factors that influence a website's ranking in SERPs, including:
- Content relevance
- Keyword optimization
- Website structure and organization
- Backlink profile
- User experience
Benefits of SEO
Effective SEO can provide numerous benefits for businesses and websites, including:
- Increased website traffic
- Improved brand visibility
- Higher conversion rates
- Enhanced credibility and trust
- Competitive advantage over competitors
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