Logitech CEO: The Future of Mice

CEO envisions a future with long-lasting mice and keyboards

Subscription-based mice may soon be a reality

Logitech CEO Hanneke Faber recently discussed the possibility of one day selling a mouse that will never need to be replaced. In an interview with The Verge, Faber said that Logitech is exploring the idea of a "forever mouse" that would be made from durable materials and could be repaired or upgraded over time.

Faber's comments come as Logitech is facing increasing competition from other peripheral makers, such as Razer and Corsair. These companies have been releasing new mice and keyboards with increasingly advanced features, such as customizable buttons and RGB lighting. Logitech's "forever mouse" could be a way to differentiate itself from the competition and appeal to customers who are looking for a more sustainable option.

Of course, there are some challenges that Logitech would need to overcome before it could release a "forever mouse." One challenge is the cost of manufacturing such a device. Logitech would need to find a way to make the mouse affordable while still ensuring that it is durable and repairable.

Another challenge is the need to change consumer behavior. Most people are used to replacing their mice every few years, so Logitech would need to convince consumers that a "forever mouse" is worth the investment. However, if Logitech can successfully overcome these challenges, it could create a new product category that would appeal to a wide range of consumers.

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